Marketing Plan Essay Example | Topics and Well Written Essays - 1500 words - 1

Marketing Plan - Essay Example Promotion of a product is therefore part of the marketing pan in which a business wants their product to be widely known to the prospective consumers, the sole intention of promotion is to create the required awareness among the people on the existence of a product, its uses, effectiveness, price, and availability in the outlets. A well-structured promotion cans results into tremendous increment in the total product sales. There are many other aspects in a promotional mix that will be considered in this case to do promotion in South Africa, they are discussed below; I. Advertising For effective promotion of our product in South Africa, we have considered using advertisement as one of our strategies to meet the prospective buyers. In advertisement, we have opted to use extensive three options, televisions, Radio, and Print ads. This is following the realization that with radio, we are able to reach a number of people simultaneously-the literate and the illiterate. Because a huge chunk of the population in South Africa lives in urban areas, and that the product we intend to promote is mostly related to those in urban areas, we have also opted to use TVs and Print ads to supplement the promotion coverage. Given that the promotion is intended for the acceptance of new product in the market, we have exhausted all the possible languages in South Africa that can be of significance; Afrikaans, Xhosa, English, Tswana, Zulu, and Tsonga languages, KwaZulu-Natal, Eastern Cape, Limpopo, and Mpumalanga radio stations will be used. For the TVs, we have picked on those will national outlooks and these includes South African Broadcasting Cooperation, MNet and DSTV, and e.tv. The Print to be engaged include Beeld, City press, DailySun, Rapport, Sunday Times, and Sunday World, these newspaper have national outlook. Time factor is a very important issue in promotion and it has to be timely for the audience targeted. For the Radio and the TVs, the promotional time will be during ma jor news time, this is at 1 pm and at 7 and 9 pm. This time were deliberately chosen because it is anticipated that most of the people will be attentive to grasp the new development in news all over the country. In the print ads, the promotion will be done on weekends because most of the people are not committed and will have ample time to read most of the newspaper and chances are that most of the people will access the information (Clow and Baack 78). In our promotional strategy, we have complied with all the regulations that govern promotion in the country, our legal team has considered all the possible loopholes in the advert and advised appropriately. 100,000 South African Rand is able to sustain 1-week advert in the Radio and TVs while in the print media, they serve for a month every weekend. We have also involved the Media Mix for the public relation exercises, they come last but are important in the fact that they make the whole advertisement appealing to the target group an d give the much-required reputation. They also negotiate for the number of adverts that our pay can manage for the advert. II. Internet Advertising/ social networking/ mobile phone ads Our product will also be advertised in the internet and other social networks such as facebook and twitter including mobile phones. This is following our realization that most of our targeted clients are also expected to be internet users. Internet also provides a cheaper and efficient way of reaching a large

Thesis Proposal business plan for a Sneaker Store

Business plan for a Sneaker Store - Thesis Proposal Example The business would be insured through proper risk assessment. The initial cost f start-u would be met through local development agency, bank loan and personal contribution. The businesses provide goods and services that meet the demands of the customers. The current business plan for The Sneaker Store would primarily focus on the sale and marketing of Chinese shoes which have huge market demand due to their relative low cost and meeting latest trend. The sneaker store would cater to the footwear demand for men, women and children and would have rugged and casual footwear for young men and boys, trendy shoes for women and exciting collection of footwear for children and small kids. The store would have pleasant ambience where customers can comfortably try shoes. Located at a prime location in Washington district, the store’s main attraction would be its show window which would be tastefully decorated with mannequins resembling Bollywood beauties and macho men. Sjostrand and Tyrstrup (2001) assert that leadership is about managing creatively. Thus, The Sneaker Store would constantly strive to evolve innovative mechanisms of marketing footwear for different demographic segment. The vision statement, mission and value system of the business highlight the scope and the ambitious plan for its future expansion. Become the best service provider in the field of footwear and deliver services in the hi-tech ambience that is designed to relax customers and heighten his experience of buying footwear that meets their demands including cost and style. The Sneaker Store would be an equal opportunity store that would give preferences to the people with disability and employees from marginalized population. Exemplary customer services and striving to meet the demands and customer satisfaction of people cutting across race, color, culture and nationality